Catalyst - Bringing soul into business.

We are here to bring a paradigm shift. We are standing for purpose based business & minimal, effective marketing with strong roots in the brandessence of a company.

  • Define the DNA of your organisation
  • Ideal positioning in your market
  • Concept of your brand
  • Alignment of the entire organisation with your brand
  • Unique content aligned with your brand
  • Development of a purpose based contentstrategy
  • Development of purpose driven marketing campaigns
 No-Nonsense | Committed | Efficient | Creative | Effective| Congruent |Impactful
Yes I want organic growth


The brandcompass is an extensive blueprint of your organisation. It's an invaluable tool for charting a course to your brand’s success. It’s a distillation of critical insights gleaned from the brand research and positioning process. It is the wellspring of brand authenticity, comprising the core insights behind the decisions of every truly authentic brand. In short, a brand compass comprehensively represents both where your brand is going and why it’s going there.


A clear strategy creates clarity and focus on how to get to your goals. Our contentstrategy is a logical follow up to the brandcompass. It has all the important topics mentioned which helps you reach your targetgroup. The content strategy we develop is always aligned with organisational goals.

Visual Identity

What's a brandconcept without the visual interpretation of it? We design your logo, housestyle and visua identity after creating the brandcompass. Need banners, social squares, campaign concepts? All of our designs are aligned with your brand and goals.


We develop impact-first marketingcampaigns aimed to help you achieve your goals.


Your content is an expression of your brand. With the right content you know how to reach and connect with customers. We see content as a way of creating meaninful connections and to show yourself to the world. With content which has a strong alignment with your brandpersonality you will know how to attract your audience in a meaningful way.

We either create text, video or visuals.


You rather do it yourself? No problem! We love to empower businesses in becoming selfsufficient. That's why we provide workshops on:

  • Branding - how to create a strong brand
  • Know your audience
  • How to write an effective strategy
  • How to write inspiring content
  • How to align your entire business with your DNA


Homerun by ING

Resonsible for the branding, contentstrategy and execution of contentstrategy of Homerun

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Plan hier een strategiegesprek met Jessica van Horssen in. Je ontvangt een bevestiging van onze afspraak.

Wat houdt een strategiegesprek in?

In een (online) gesprek van 30 minuten bespreken we een scan van je huidige situatie die wij als voorbereiding doen. De gewenste situatie waar je naartoe wilt groeien. En een persoonlijk aanbod van onze branding en content-diensten om dit te realiseren.

Tot snel!

Jessica van Horssen

Wil jij je bedrijf laten groeien door branding en content?

Breng energie, flow en groei terug in je bedrijf door het af te stemmen met jullie unieke missie, visie en DNA.